IVANA LUCIC
•
IVANA LUCIC •
BRAND & INNOVATION STRATEGY
•
BRAND & INNOVATION STRATEGY •
Working at the intersection of innovation, research and branding I bring a fresh perspective to challenging problems (innovation) and use deep insights to create actionable plans (strategy)
About Me
Culture, people and trends excite me. Especially when it means I can create meaningful impact for people and planet. I’m curious, adaptable, and most excited by sticky problems. I like rolling up my sleeves and thrive in situations where I’ll need to wear many hats to bring a new perspective to the table.
I’ve been involved in advertising agencies, both big and independent, consultancies, charities, and a brief stint on a whale-watching boat. I've run vision-setting workshops with executives, produced guerrilla projections onto the Houses of Parliament and managed the production of a short animated film. I’ve prototyped a business banking card, conducted deep consumer research to create personas and developed products to answer the unmet needs of overlooked communities. I've set up a sustainable energy company at the biggest beer brand in the world and developed a laptop donation charity during the height of the pandemic.
✺ Consumer insights & research
✺ Brand vision & positioning
✺ Purpose architecture
✺ Trend analysis & forecasting
✺ Content strategy
✺ Human-centred design
✺ Innovation pipeline ideation
Skills
My Services
-
Brand Strategy
Crafting original brand visions that connect with audiences and drive meaningful and lasting growth
-
Innovation Consulting
Driving business transformation to embrace change by building forward thinking and actionable strategies, driven by deep insights and creativity.
-
Creative Project Management
Managing creative projects from concept to completion, ensuring impactful results through seamless collaboration and expert coordination.
2022 - present Strategic Programme Manager at Evoca Foundation
2022 - 2025 Senior Innovation Strategist at The Upside
2020 - 2022 Business Consultant at Revolt
2018 - 2020 Account Executive at Ogilvy
2015 - 2017 Content Writer and Editor at Brillio
2014 - 2015 Insights Researcher at PhD Media
My Journey
Selected Work
Awards & Recognition
Cannes Lion Silver in Creative Business Transformation for Budweiser Energy Collective
The Drum Awards in Design for Good for End Laptop Poverty
Media Trust 24hr Campaign Competition
Freeman Asia Grant Winner, University of Georgia
HOPE Scholarship Recipient, University of Georgia
Who I’ve worked with
From those who've worked with me
-
"Add a quote about Ivana's work"
Naza Alakija
CEO and Founder, Evoca Foundation -
"Another quote from people wo've worked with. me
Sofia Sarkar
Head of Innovation, Fearlessly Frank -
And another quote from Google
Selly Sallah
Brand Manager, Google
Connect with me
Connect with me
Curious about how we might collaborate? Want to hear how I got fired from a camel safari? Just want to say hello?
It all starts with a message - ivana.lucic@gmail.com