Culture, people and trends excite me. Especially when it means I can create meaningful impact for people and planet. I’m curious, adaptable, and most excited by sticky problems. I like rolling up my sleeves and thrive in situations where I’ll need to wear many hats to bring a new perspective to the table.

I’ve been involved in advertising agencies, both big and independent, consultancies, charities, and a brief stint on a whale-watching boat. I've run vision-setting workshops with executives, produced guerrilla projections onto the Houses of Parliament and managed the production of a short animated film. I’ve prototyped a business banking card, conducted deep consumer research to create personas and developed products to answer the unmet needs of overlooked communities. I've set up a sustainable energy company at the biggest beer brand in the world and developed a laptop donation charity during the height of the pandemic.