Culture, people, and trends excite me, especially when I can create meaningful impact for both people and the planet. I’m curious, adaptable, and most energised by sticky problems. I like rolling up my sleeves and thrive in situations where I can wear many hats to bring fresh perspectives to the table.

Having lived on five continents and speaking five languages, I bring a multicultural perspective that helps me connect across cultures, challenge assumptions, and spot opportunities others might miss.

My career has taken me through advertising agencies, both global networks and independents consultancies, charities, and even a brief stint on a whale-watching boat. I’ve run vision-setting workshops with executives, produced guerrilla projections onto the Houses of Parliament, and managed the production of a short animated film. I’ve prototyped a business banking card, conducted deep consumer research to create personas, and developed products to address the unmet needs of overlooked communities. I’ve helped set up a sustainable energy company at the world’s biggest beer brand and launched a laptop donation charity at the height of the pandemic.