IVANA LUCIC

IVANA LUCIC •

BRAND & INNOVATION STRATEGY

BRAND & INNOVATION STRATEGY •


Working at the intersection of innovation, research and branding I bring a fresh perspective to challenging problems (innovation) and use deep insights to create actionable plans (strategy)

About Me

Culture, people and trends excite me. Especially when it means I can create meaningful impact for people and planet. I’m curious, adaptable, and most excited by sticky problems. I like rolling up my sleeves and thrive in situations where I’ll need to wear many hats to bring a new perspective to the table.

I’ve been involved in advertising agencies, both big and independent, consultancies, charities, and a brief stint on a whale-watching boat. I've run vision-setting workshops with executives, produced guerrilla projections onto the Houses of Parliament and managed the production of a short animated film. I’ve prototyped a business banking card, conducted deep consumer research to create personas and developed products to answer the unmet needs of overlooked communities. I've set up a sustainable energy company at the biggest beer brand in the world and developed a laptop donation charity during the height of the pandemic.

✺ Consumer insights & research

✺ Brand vision & positioning

✺ Purpose architecture

✺ Trend analysis & forecasting

✺ Content strategy

✺ Human-centred design

✺ Innovation pipeline ideation

Skills

My Services

  • Brand Strategy

    Crafting original brand visions that connect with audiences and drive meaningful and lasting growth

  • Innovation Consulting

    Driving business transformation to embrace change by building forward thinking and actionable strategies, driven by deep insights and creativity.

  • Creative Project Management

    Managing creative projects from concept to completion, ensuring impactful results through seamless collaboration and expert coordination.

2022 - present Strategic Programme Manager at Evoca Foundation

2022 - 2025 Senior Innovation Strategist at The Upside

2020 - 2022 Business Consultant at Revolt

2018 - 2020 Account Executive at Ogilvy

2015 - 2017 Content Writer and Editor at Brillio

2014 - 2015 Insights Researcher at PhD Media

My Journey

Selected Work

Awards & Recognition

Cannes Lion Silver in Creative Business Transformation for Budweiser Energy Collective

The Drum Awards in Design for Good for End Laptop Poverty

Media Trust 24hr Campaign Competition

Freeman Asia Grant Winner, University of Georgia

HOPE Scholarship Recipient, University of Georgia

Who I’ve worked with

From those who've worked with me

  • "Add a quote about Ivana's work"

    Naza Alakija
    CEO and Founder, Evoca Foundation

  • "Another quote from people wo've worked with. me

    Sofia Sarkar
    Head of Innovation, Fearlessly Frank

  • And another quote from Google

    Selly Sallah
    Brand Manager, Google

Connect with me

Connect with me

Curious about how we might collaborate? Want to hear how I got fired from a camel safari? Just want to say hello?

It all starts with a message - ivana.lucic@gmail.com