CONTEXT
Budweiser committed to brewing 100% of its beers with renewable electricity by 2025 but having surpassed this goal ahead of schedule, we recognised the opportunity to make a more significant impact.

THE PROBLEM
Up to 90% of the electricity used in the hospitality industry still comes from non-renewable sources. Our research revealed that while they wanted to reduce their environmental impact, the high cost of renewable energy tariffs was a major barrier.

THE SOLUTION
To overcome this obstacle, we introduced The Budweiser Energy Collective. By leveraging our scale, we secured renewable energy at significantly discounted prices and passed these savings on to our partner bars and restaurants. This innovative business model made switching to renewable energy more accessible and affordable for the entire industry. In addition to serving great-tasting beer, Budweiser is now empowering the hospitality industry to operate more sustainably.

THE OUTCOME
◉ Prevented 810,000 tons of carbon dioxide emissions, equivalent to removing 675,000 cars off the road
◉ Saved partners $1.5 million in energy bills, with projected savings of $30 million by 2025
◉ Generated 1.8 billion media impressions, with 460 million true impressions
◉ Won Silver in The Creative Business Transformation Lions