CONTEXT
Budweiser committed to brewing 100% of its beers with renewable electricity by 2025 and wanted to celebrate this commitment and the achievements for Earth Day.

THE PROBLEM
We knew that Bud’s consumers were eager to help in the fight against climate change, but were feeling helpless about the scale of the challenge ahead.

THE SOLUTION
To celebrate Earth Day in 2021, we created ‘Together We Can Turn This Around’, a inspiring global campaign that reiterated Budweiser’s commitment, and encouraged others to take action against climate change.

The centre piece to the campaign was a film featuring a reversible poem – one that painted a picture of doom and gloom when read from top to bottom, but turned into a message of hope when read in reverse.

THE OUTCOME
◉ Shortlist for D&AD Cinematography