CONTEXT
After 25 years of bringing Delight to billions of people using search every day, the Doodle strategy needed a refresh to meet the changing needs of Gen Z.

THE SOLUTION
Over the course of a year, and in close collaboration with the Brand Studio team, we led co-creation workshops, managed key stakeholders, and secured leadership buy-in to develop updated brand principles, a new content strategy, and a comprehensive playbook for the global roll-out.

THE OUTCOME
This is underway! Connect with me for more information.