CONTEXT
Heineken came to us with a challenge - what would a super premium beer look like in APAC?

THE SOLUTION
Leveraging data-driven insights and in-depth consumer research, we conducted qualitative studies across multiple markets, engaging specialists from diverse categories—from food to fashion. Their expertise informed our hypotheses on the key attributes required for a super-premium beer. Based on these insights, we developed strategic brand platforms, which we then refined through rigorous testing.

THE OUTCOME
This is underway! Connect with me for more information.