CONTEXT
As the eyewear brand swept across cities in Europe, Ace & Tate needed a stronger audience insight to guide the marketing and product design.

THE SOLUTION
We collaborated closely with Ace & Tate customers and store representatives, using a mix of methodologies—including focus groups and surveys—to capture insights from both the customers themselves and the people who serve them. Engaging key brand and product stakeholders in a co-creation process, we delivered a comprehensive audience deep dive alongside an expanded brand marketing strategy.

THE OUTCOME
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