CONTEXT
Most of us aren’t empowered to talk about our poop or gut health. And that’s quite a shame - the microbiomes in our stomach have been called our second brain. And we’re only just scratching the surface of how important gut health is – affecting everything from how we respond to illness, to our mental and emotional health. But too often this important science is dry and inaccessible. Or, worse, it’s hijacked by charlatans intent on flogging the latest fad diet. The world needed a brand to change all this.

THE SOLUTION
Enter The Gut Stuff, a brand on a mission to democratise the life-changing magic of gut health. Through a playful and pink visual identity that’s matched with a cheeky tone of voice, The Gut Stuff gets people thinking about their gut health.

To get people excited about the brand, we launched a hyper local OOH campaign throughout key neighbourhoods and cities in the UK in time with the launch of new fiber bars.