CONTEXT
Fabric conditioner ads often focus on practical benefits, but they miss the deeper reason we care for our clothes. Our clothes are more than just fabric—they’re a statement. They reflect who we are and shape how others perceive us. Sometimes, they even represent our beliefs. We wanted to remind people why their clothes are special—and why they deserve to be treated that way.

THE SOLUTION
For the global relaunch of Comfort fabric conditioner, we took a step back from the world of laundry and focused on all the different reasons we all love clothes. We delivered a suite of global films and assets alongside developing a brand platform for Comfort for ‘Long Live Clothes’