25 Years of Search
Celebrating the Most Searched


CONTEXT

Every December, Google celebrates the searches that brought us together. To celebrate 25 years of searches, the annual campaign brought together the most searched moments, musicians, artists, athletes and people.

THE SOLUTION
To address this problem, Revolt launched a campaign to encourage the public to donate their unused laptops.

THE WORK
As integrated consultants to the campaign, we played a key role throughout its lifecycle. We initiated our involvement early on, shaping the content strategy, partnership plan, and GRL approach. Subsequently, we concluded our engagement by delivering a comprehensive report and formulating actionable recommendations for 2024.

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[Brand Development] End Laptop Poverty

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[Purpose Campaign] Untie the Knot